5 Key Components You Must Include in Your Digital Marketing Strategy

Marketing efforts can only be successful with a digital marketing strategy. You can also say that a well-crafted strategy lays the foundation for digital marketing success. However, only a few brands have adopted a well-defined digital marketing strategy while others still lack one or haven’t even adopted it yet.  

With the help of a distinct digital marketing strategy, you can determine the steps needed to reach your objectives. So, how do you create a strategy that is distinct and powerful? To create one, you need to combine the right digital business techniques.  

This blog post outlines the five key components that can help you to craft a successful digital marketing strategy. 

ALSO READ: Your Content Marketing Strategy Is Incomplete Without These 5 Components 

SEO 

SEO is otherwise known as search engine optimization. In this technique, you need to use certain keywords to optimize your website so that it ranks higher in the search engine’s results. With an effective SEO strategy, you can improve your website’s visibility and increase the chances of attracting potential customers to interact with your brand.  

Below are a few of the best SEO practices. 

• Mobile-friendly website 
• Improved voice search 
• Enhanced user experience 
• Local landing pages and listings 
• Multiple backlinks in a webpage 
• Relevant keywords with appropriate keyword research. 

Social Media Marketing 

Social media is a great way for brands to build two-way connections with their followers. Therefore, using an effective social media marketing strategy would help you to increase brand recognition, website traffic and business visibility. 

While creating your strategy, some of the best social media practices to include are  

• Choosing the right social media platform according to your targets 
• Sticking to a regular posting schedule 
• Posting at a time when there are chances of greater engagement 
• Tweaking your strategy over time in response to results. 

Advertising Campaigns 

Digital advertising campaigns are usually divided into four main categories, i.e.,  

• Display  
• Search/pay-per-click (PPC) 
• Retargeting ads 
• Social media 

Digital advertising campaigns are an excellent substitute for traditional advertising. They are comparatively less expensive and use consumer data to track the audience in real time. With this dynamic tool, you can enhance the recognition of your brand, promote sales of your products and produce good quality leads.  

Email Marketing 

Email marketing is crucial for growing your business. It helps in all marketing aspects, starting from generating leads to retaining them to increasing sales. The approach is also affordable, quick and engaging with customers, which can all lead to accomplishing the company’s objectives. 

Content Marketing 

Content marketing is an approach where written articles, videos, infographics, or other forms of creative content are used to reach the objectives of an organization. The responsibility of a content marketing specialist is to evaluate the targets and identify the most effective content type to deliver the right message.