An effective marketing campaign demands research, planning, time, and patience. There’s a lot of noise to compete with to ensure your message gets to the right people at the right time, so it’s wise to make sure you take the time to plan each step.
Digital marketing campaigns are much more dynamic and sustained than traditional, analog marketing methods. A digital marketing campaign involves a lot more than simply placing adverts for your business or brand around social media and other websites.
Here, we have charted simple steps you can follow to execute and build a digital marketing campaign.
Set your marketing goals
The first thing you need to do is figure out why you’re running a digital marketing campaign in the first place.
The options are nearly endless, but if you try and pursue too many goals at once you’re not going to achieve any of them. For example, do you want to improve your conversions, grow your email list, improve your traffic, rank for more keywords, and get more followers?
Identify your target market
Knowing exactly who it is that you are trying to sell your products to is hugely important if you want to be able to use your resources more efficiently. Hence, no matter what your budget is, the more you know about the demographics that you are trying to reach, the more finely you can craft your marketing materials to appeal to them.
This is a much more efficient approach than simply throwing everything at the wall and seeing what sticks.
Define personas
A persona is a detailed description of your ideal customer. This includes information such as their age, occupation, their wealth and class status, their family situation, and any other variable that will determine how they are likely to spend their money.
Whereas your target demographics are fairly broad, your persona should be defined in as much detail as possible. This often includes information about their hobbies, interests, and personal lives. This kind of information is often omitted when considering broad target demographics.
Carry out a keyword and topic research
By now you should have a clear idea of your ideal result and you’ll have a detailed view of the type of people you want to target.
Therefore, by uncovering the right keywords you’ll know exactly what potential readers and customers are typing into Google to answer their questions or find the products and services you offer.
Choose your digital marketing tools
Your digital marketing plan can’t be without a selection of great tools that can help with promoting your business website, attracting the right audience, measuring the results, and constantly improving customers’ experience with you.
Some tools we’d recommend to assist with your digital marketing efforts include:
- Google Analytics
- Google Search Console
- Yoast SEO
- Search Engine Optimiser
- 123 Reg email marketing
- Buffer
- Office 365
Use these tools to achieve your online marketing goals.
Wrapping up
Want to grow a successful business online? You can’t do that without first having a clear picture of what success looks like to you and your business.
That’s why creating a digital marketing plan is key as it’s where you define your goals and the actionable steps you’d need to take to achieve them and get your business to the next level.
