As business buying grows more complex and buyers become ever more empowered and self-directed, marketing, sales, and other customer-facing teams need to work together to deliver experiences that win and retain customers and drive consistent growth.

This e-book explores the complex buying dynamics that necessitate meaningful alignment and provides practical guidance to build alignment, both within marketing and across B2B functions. It provides a blueprint for driving growth by aligning people, processes, and objectives to the buyer journey and customer lifecycle.