In the ever-evolving landscape of B2C marketing, the key to success lies in mastering the art of personalization. As brands strive to foster trust, cultivate affinity, and drive recurring revenue, the need for tailored customer experiences has become more crucial.

However, with over 9,000 marketing technology tools available and counting, navigating the path to CX excellence can be daunting. That’s where this comprehensive white paper comes in—shedding light on the current state of B2C marketing and the challenges facing marketers today.

In this white paper, you’ll also explore:

• Digital CX journey
• Where CDPs fit into the marketing toolkit
• 3 stages to B2C digital CX maturity